Lacoste is a well-known and deeply rooted fashion brand around the world. The fame of Lacoste lays in its classic style and its faithful followers, who cannot think even of a life without that green crocodile of Lacoste! Therefore, Lacoste has always been successful at expanding its target group. As the Lacoste staff aims now at catching the attention of younger people, they have released a new collection under the name Red!.The main theme of the collection and the shoots is based on cartoon characters such as Spiderman and Superman. I consider this collection as a nice product of funnies and pop art. Since this is the way it is, we come across colourful scenes. Indeed, I loved it!

Both the target and the collection seem perfect! The collection reflects a similar profile when compared with booming brands such as Fred Perry and Ben Sherman. However, the collection will be sold only at limited stores. I’m now looking forward to finding out where it is to be sold in Turkey.